Waimea Water Company Logo Design: Trusting in the Process

I love how the world works. One moment I’m freaking out about where my next project is coming from, and if I should just give up and eat ramen for the rest of my life. Then, I get a text from my old boss from Waimea Coffee Company letting me know that one of his friends would be contacting me for a logo design. Not too long after that I get a call, Emmanuel from Waimea Water Company needs a logo. Whoop! Whoop! Thank you Universe and Emmanuel!

He filled out my branding questionnaire and sent me a couple of photos to give me an idea of what he wanted. One of the photos was a little sketch of the Kohala Mountains that he did on the computer. He wanted something that wasn’t corporate, that gave off of a humanistic vibe and connected with the local community. This was all great! I’m super stoked and I should be able to get this project in and out.

The Kohala Mountains, which inspired the design. I took this photo awhile back and thought it showed the sloping hills of Waimea quite well.

The Kohala Mountains, which inspired the design. I took this photo awhile back and thought it showed the sloping hills of Waimea quite well.

Then here comes the sketcher’s block. It’s like writer’s block, but instead of not being able to write, everything I draw looks dumb, lame or just not right. I decided to give it a rest for a bit. I’ve learned to take a step back when something isn’t working. Before I would spend hours trying to plow through and force an idea to work with no success. So now, I surrender for a bit when something isn’t working. This simple act of stepping away has helped me to be way more efficient and less crazy.

A few of the initial sketches. You can see I was having trouble grounding the water.

A few of the initial sketches. You can see I was having trouble grounding the water.

Later I came back to the design and it seemed to flow out of me! From my hand to the paper. From the paper to the computer. A few tweaks and cleaning up of some line work and I’m ready to send a proof out.

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After a few changes and color adjustments, Waimea Water Company has a new logo that speaks to the owner and resonates with his target audience. This project was a joy to work on because Emmanuel had a rough idea of what he wanted, I was able to recognize when to take a break and the goal of the project was reached! Take a look and let me know what you think of the design.

Cheers,

Alicia G.

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Hello.

I’ve held off on starting a blog for the past eight years and I finally caved (I’m a sucker…I know). If you’ve made it this far on my website you know that I’m a bit of a nerd when it comes to photography, design, traveling and coffee. If you are interested in any of these things I’m sure we will get along just fine and you might enjoy some of the content.

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The goal of this blog is to be a creative outlet and to share some of my recent projects and adventures. I’m also hoping to practice some writing skills. When I was younger I though writing was my strongest skill set. I loved reading adventure novels and writing down my own little adventures. I loved it so much I thought I was going to either be a bad ass international journalist, an author or a teacher. Then I got to the University of Oregon. After my first class in Writing 101, my professor sat me down and told me that if I don’t take tutoring lessons in writing, I’m sure to fail out of college. That was the reality check I needed, but ever since then writing for public viewing has given me anxiety. I’m still baffled that I graduated with a Journalism degree and didn’t died from numerous panic attacks that happened to me throughout those years. A bit dramatic I know, but still true. So here I am.

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With the new year approaching, it’s a bit motivating to take on a new project and this blog will be part of my growing process. You will see my failures. You will see my struggles. But more importantly I hope you will see my growth. Enjoy!

Cheers,

Alicia G.