I love how the world works. One moment I’m freaking out about where my next project is coming from, and if I should just give up and eat ramen for the rest of my life. Then, I get a text from my old boss from Waimea Coffee Company letting me know that one of his friends would be contacting me for a logo design. Not too long after that I get a call, Emmanuel from Waimea Water Company needs a logo. Whoop! Whoop! Thank you Universe and Emmanuel!
He filled out my branding questionnaire and sent me a couple of photos to give me an idea of what he wanted. One of the photos was a little sketch of the Kohala Mountains that he did on the computer. He wanted something that wasn’t corporate, that gave off of a humanistic vibe and connected with the local community. This was all great! I’m super stoked and I should be able to get this project in and out.
Then here comes the sketcher’s block. It’s like writer’s block, but instead of not being able to write, everything I draw looks dumb, lame or just not right. I decided to give it a rest for a bit. I’ve learned to take a step back when something isn’t working. Before I would spend hours trying to plow through and force an idea to work with no success. So now, I surrender for a bit when something isn’t working. This simple act of stepping away has helped me to be way more efficient and less crazy.
Later I came back to the design and it seemed to flow out of me! From my hand to the paper. From the paper to the computer. A few tweaks and cleaning up of some line work and I’m ready to send a proof out.
After a few changes and color adjustments, Waimea Water Company has a new logo that speaks to the owner and resonates with his target audience. This project was a joy to work on because Emmanuel had a rough idea of what he wanted, I was able to recognize when to take a break and the goal of the project was reached! Take a look and let me know what you think of the design.