It all starts with an idea.

I love how the world works. One moment I’m freaking out about where my next project is coming from and if I should just give up and eat ramen for the rest of my life. And the next moment, I get a text from my old boss from Waimea Coffee Company letting me know that one of his friends would be contacting me. Not too long after that I get a call. Emmanuel from Waimea Water Company needs a logo. Whoop! Whoop! Thank you Universe and Emmanuel!

He fill out my branding questionnaire and sent me a couple of photos to give me an idea of what he wanted. One of the photos was a little sketch of the Kohala Mountains that he did on the computer. He wanted something that wasn’t corporate, that gave off of a humanistic vibe and connected with the local community. This was all great! I’m super stoked and I should be able to get this project in and out.

The Kohala Mountains, which inspired the design. I took this photo awhile back and thought it showed the sloping hills of Waimea quite well.

The Kohala Mountains, which inspired the design. I took this photo awhile back and thought it showed the sloping hills of Waimea quite well.

Then here comes the sketcher’s block. It’s like writer’s block, but instead of not being able to write, everything I draw looks dumb, lame or just not right. I decided to give it a rest for a bit. I’ve learned to take a step back when something isn’t working. Before I would spend hours trying to plow through and force an idea to work with no success. So now, I surrender for a bit when something isn’t working. This simple act of stepping away has helped me to be way more efficient and less crazy.

A few of the initial sketches. You can see I was having trouble grounding the water.

A few of the initial sketches. You can see I was having trouble grounding the water.

Later I came back to the design and it seemed to flow out of me! From my hand to the paper. From the paper to the computer. A few tweaks and cleaning up of some line work and I’m ready to send a proof out.

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After a few changes and color adjustments, Waimea Water Company has a new logo that speaks to the owner and resonates with his target audience. This project was a joy to work on because Emmanuel had a rough idea of what he wanted, I was able to recognize when to take a break and the goal of the project was reached! Take a look and let me know what you think of the design.

Cheers,

Alicia G.

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