Or place of business.
Feel free to write as much as you like. Keep in mind the more you tell me the more I’ll understand you and your company.
What does your company do?
Please provide a general statement about your services. Then, list your specific services with a description and any important details like rates.
How did you get started?
How did you decide that you wanted to run your own business? Was there a specific moment and if so, please describe it below.
If you have a business name, what does your company's name mean to you and why is it important?
If you don't have a business name yet, do you have any ideas? If so, write them below. If not, no worries, just skip to the next question.
What are your company's goals?
List at least three and feel free to write more.
Who is your target market?
Describe your target demographic.
Who is your ideal customer?
Describe their values, interest, etc.
How would you like your ideal customer to describe your company?
What promises does your company make to it's customers?
Do you have any competitors or companies that are similar to yours? If so, what makes you different and why would customers choose you?
What are your company's weaknesses? If any?
What are some of the future challenges you see for your company?
Write a list of at least 10-15 key words that you would use to describe your company or that you would like to have associated with your company?
Please try your best to use adjectives. I'm looking for describers, not verbs or nouns, to help me understand the "feel" of your company.
If you could say a single message about your company, what would it be?
Try to be as concise as possible and write as if your describing your company to a possible client.
Branding Style Section
These next set of questions you don't have to answer if you don't know yet. They are simply here to give me a better understanding of your style.
What other brands, logos or companies have you seen that you like and explain why?
What other brands, logos or companies have you seen that you dislike and explain why?
Are there images that appeal to you and that you feel would reflect your company?
List them and explain why.
Congratulations! You're finished!
Thank you for answering these questions! I know these can be tough to answer and may seem unnecessary, but they will help me better understand you and your company.
Thank you so much for taking the time to fill out the questionnaire. I’ll be in touch soon!